Before you start:
What is an infographic? An infographic is a visual image, like a chart or diagram, which is used to represent information or data.
Why should I care about infographics? As a marketer, you have very little time to capture the attention of your audience and give them as much information as possible. As humans, we have a much easier time processing and remembering images than we do text. A visual story is more compelling and attractive, can be easily viewed, and is easy to share. An infographic can expand your visibility, drive traffic to your site, generate leads, and boost sales when executed well. Our example below sums this all up!
1. Your content should be reliable and interesting.
2. Keep it Simple.
There’s a fine line between the right amount of information and too much. Limit your statistics to only those that most directly build your case and convey your message.
3. Creativity is key.
Infographics are becoming wildly popular, so it’s important for yours to stand out from the rest! If you don’t have an in-house designer to put this together for you, consider placing an infographic projectwith SketchDeck. It’s important that your infographic looks clean and professional. The awesome graphics are what sets this apart from just a page full of words and numbers.
4. Share it! “Infographic” is a buzzword. People are searching for them and they spread quickly when shared!
Wrap Up Now that you know why infographics are a valuable marketing tool, and how to build one, get started! If you have questions about how we can help with designing yours, fill out the form below, and we'll get in touch!
Other Resources Here are a few other great guides and examples, that we think you’ll find interesting too: