The first goal for your sales or marketing email should be to get it opened. The second is to engage your audience. We've designed a lot of emails in the last year, here is what we've learnt:
Your subject line can make all the difference. Here are a few tips to writing subject lines that are open-rate friendly:
And last but not least…
Contact Monkey, an email tracking and analytics company, has put together a great infographic that we love! Take a look at the useful stats they've collected:
Think about what’s in your “From:” line. Make sure your subject line, content, and “From:” line all play nicely together. You want it to be clear in the reader’s mind who this email is being sent from.
Also keep in mind that different reply-to addresses send different messages. An email from “SketchDeck Team” tells the reader that we, as a team, have something to share, while an email from “Hilda Jones” tells the reader that Hilda, Head of Sales at SketchDeck, has a message or question.
Tailor your send-to lists to reach only the highest-quality and most engaged users to achieve the best open rates. Also consider targeting certain emails to certain lists (i.e. information about your subscription options should be sent to contacts who don’t yet have subscriptions).
A great open rate doesn’t do much good unless it leads to action! Here are a few tips for driving engagement:
Every day we design beautiful emails for our clients. If you'd like to work with us on improving your marketing, get in touch below!