A house of brands reimagined from strategy to visual identity and beyond
Branding and marketing
2 years and ongoing
Foodservices and hospitality
TAKKT Foodservices needed a brand system as scalable as its business.
As the company expanded in the commercial foodservice space, it was juggling too many brands: a corporate identity, two major commercial brands (Hubert Company and Central Restaurant Products), and a new product brand, SureFit Parts. Each served a different audience, without a clear brand system to guide them all.
SketchDeck rebuilt the brand architecture from the ground up—preserving what made each brand strong, while creating a unified system that delivered clarity, consistency, and standout positioning. The result? A flexible brand experience that scales across digital, print, ecommerce, and internal comms to fuel long-term growth.
Spanning almost two years, SketchDeck was TAKKT Foodservices‘ Agency of Record, developing all aspects of each brand’s strategy based on customer insights.
Our strategy work guided how we shaped each brand’s unique visual identity and influenced the full spectrum of brand experiences we designed to be memorable and engaging—including comprehensive brand and messaging guidelines, a social media playbook, a brand launch campaign, brand videos, systems of email templates, print and digital ads, signage, sales and recruitment materials, and more.
Through a proactive, insight-led, and flexible brand approach, SketchDeck partnered closely with TAKKT Foodservices to strengthen brand performance across the entire portfolio while staying aligned with business priorities and company culture. Our holistic strategy ensured every brand decision was informed by customer insights and built to resonate with prospects, partners, customers, and employees. The result was a revitalized brand ecosystem spanning Hubert Company, Central Restaurant Products, and the newly launched functional product brand, SureFit Parts—driving clarity, connection, and long-term brand equity across the commercial foodservice market.
