Re-design: YouGov Entrepreneurs Poll

As a tech startup ourselves, we loved the You Gov poll “How startup founders and CEOs rate the top VCs in Silicon Valley” that was released earlier this week. But we couldn’t resist the temptation to give it a quick re-design… it really needed it! Here’s what it looked like before: With just […]
Less is more: our analysis of top logo redesigns

A logo is more than an illustration, company name, or chosen symbol—it’s branded semiotics, identifying and connoting meaning about the organization it represents. Alongside design, technology, or just about anything human-produced, logos change with driving cultural and social shifts. Each year we can see patterns in the updates made to company logos, and when looked […]