TAKKT Foodservices needed a brand system as scalable as its business.
As the company expanded in the commercial foodservice space, it was juggling multiple brands: a corporate identity and two major commercial brands (Hubert Company and Central Restaurant Products). Each served a different audience, without a clear brand system to guide them all.
SketchDeck rebuilt the brand architecture from the ground up—preserving what made each brand strong while creating a unified system that delivered clarity, consistency, and standout positioning. The result? A flexible brand experience that scales across digital, print, ecommerce, and internal communications to fuel long-term growth.
Spanning almost two years, SketchDeck was TAKKT Foodservices’ Agency of Record, developing all aspects of each brand’s strategy based on customer insights.
Our strategy work guided how we shaped each brand’s unique visual identity and influenced the full spectrum of brand experiences we designed to be memorable and engaging—including comprehensive brand and messaging guidelines, a social media playbook, a brand launch campaign, brand videos, systems of email templates, print and digital ads, signage, sales and recruitment materials, and more.
We continuously look for ways to strengthen the TAKKT Foodservices brands through a proactive, holistic, and flexible approach that’s informed by customer insights and aligned with TAKKT Foodservices’ business priorities and culture. This enables us to develop strategies and creative solutions that truly resonate with prospects, partners, customers, and employees. Our end goals are for everyone to understand what makes the brands unique and to feel connected to the ones that best meet their needs and aspirations. Building this brand awareness and affinity attracts and retains customers, driving demand, converting leads into sales, and fostering long-term brand equity and differentiation.
