Launch video
2 months
AI startup
Lua AI, a growing AI startup, set out to launch a new service that lets each user create their own customizable AI agent. The goal was to introduce a tool that empowers users to build many agents, not just one. To support this, they sought a partner to create a launch video that would clearly show the tool’s versatility and potential for growth to business owners, while keeping the message approachable, dynamic, and easy to understand.
As one of the company’s first major creative assets, the video needed to highlight ease of setup and wide-ranging capabilities, positioning the AI agent as a natural extension of a growing business. The SketchDeck team set out to simplify a complex AI platform without losing clarity, personality or momentum.
We crafted a narrative that makes Lua AI feel personal and accessible, showing how it supports and empowers growth by handling sales, processing orders, managing customer engagement, and more. Storytelling, visuals, pacing, and motion design emphasized usability, movement, and seamless performance, mirroring the product’s speed and efficiency.
The visual language was rooted in the brand itself, drawing from the platform’s chat interactions and logo to tie the video to the Lua AI identity. Our team also made AI a central part of the production process—not just as the product, but also in the creative process. All imagery was AI-generated by SketchDeck, enabling bold, cohesive visuals that bring the story and the product to life.
The result is a startup launch video that combines human creativity, AI-powered visuals, dynamic animation, and thoughtful storytelling, delivering a product introduction that feels personal and energetic.
The video transforms Lua AI from just another AI tool into a natural business partner. It communicates ease of adoption, versatility, and the value of the AI agent in an engaging and approachable format. It also demonstrates how AI technology, storyboarding, visual identity, and motion design can work together to make a complex product feel human and simple to integrate into any business.
Through this effortless AI–human creative collaboration, it reinforces Lua AI’s message: AI as a partner that naturally empowers human potential.
Creative concept development, storyboarding, style frames, motion graphics and design, animation, AI-generated imagery, video editing, and voiceover integration.
