In our proposal, we explored the idea of taking the audience on a sensory journey expressed through textures, transparencies, and printing effects applied to the photographic and graphic elements used throughout the editorial piece. All the elements used are related to nature and its importance in generating renewable energy
Northland needed a visually impactful lookbook that would attract visitors to learn more about their brand story for their booth at the international Wind Energy trade fair.
We chose an exaggerated landscape format, which invites readers to see a horizon and envision a future for our generations to come. Through the use of large-scale photography, texture, and pages that allow for a moment to breathe, this lookbook brings awareness to the environment Northland is committed to taking care of; Inspiring readers to bring fresh air for change.
This fine design lookbook was a success for Northland during the trade fair. The piece opened up conversation between Northland and the attendees, and they quickly ran out of books as visitors were eager to take them home.