For several years, REI, the nation’s largest consumer co-op, outsourced their email marketing management. Still, they faced stagnation in email marketing sales growth, coupled with operational inefficiencies that resulted in 7,000 wasted hours annually.
The design and content work needed stronger support and tighter collaboration across business groups to create the success they wanted.
SketchDeck implemented a focused team of five experts to bring creative, content, and campaign production in-house.
This allowed REI greater control over their email program. Our team collaborated with REI stakeholders to map out the impact of email campaigns across business groups and redesigned processes and workflows for optimal efficiency.
We not only managed REI’s campaigns expertly but also identified continuous improvement opportunities in the workflow, resulting in upstream and downstream process enhancements.
In our first year, SketchDeck’s embedded teams delivered significant improvements and we’ve continued to build on this success in subsequent years. From guaranteeing timely delivery and reducing rework to improving imagery and messaging, our work resulted in increased channel engagement, and stronger customer relationships.
REI’s achievements with embedded teams include:
