Leading retailer Macy’s approached SketchDeck to design a series of gift cards that reflected the diversity of their shoppers and captured the joy of giving—both during the holiday season and throughout the year.
Macy’s partnered with SketchDeck to create two distinct gift card collections: one designed to evoke the warmth and cheer of the holiday season and another intended for special moments year-round. Each design is vibrant, colorful, and carefully constructed to resonate with how people connect, celebrate, and express their love by giving.
By honoring different traditions and communities, these gift cards allow shoppers to share meaningful moments and spread joy in an authentic and personal way. SketchDeck brought Macy’s vision to life through these thoughtfully crafted cards with custom illustrations and hand-made lettering, helping people celebrate the magic of the holidays and the beauty of giving at any time of year.
Concepting, creative direction, illustration, design.
