White Snapchat ghost logo above the word "SNAPCHAT" in bold capital letters on a light gray background, perfect for showcasing brand photography or enhancing your employer branding visuals.

Snap: Employer brand photography

Project Type

Photography

Timeline

Multiple photoshoots
over 6 months

Industry

Technology / Social media
Three people walk and talk in a brightly lit hallway, holding laptops and coffee, next to a yellow wall with the Snapchat logo—a lively scene of employer branding photography.

Challenge

Snap asked us to create a photography library that went beyond cool office spaces and company perks to capture their brand's true spirit. The goal: attract top talent by authentically portraying the people, culture and collaborative spirit that define life at Snap.

The images needed to help candidates imagine themselves at Snap—not just as visitors, but as part of a team. To do this, we captured a wide range of real moments across their two main offices, in New York and Los Angeles, that reflected both everyday life at Snap and the unique energy of each location.

Two people holding coffee cups walk up a yellow staircase, as seen on a tablet screen held by a person—an engaging example of Employer Brand Photography. Pink seating is visible in the background.
Three panels show a modern office interior with a reception desk, a dining area with pendant lights, and a seating area with plants.

Solution

We partnered with Snap’s brand and talent teams for two dedicated photo shoots designed to highlight culture and capture authentic, human moments.

New York

  • Focused on employees connecting, walking, talking, collaborating and enjoying downtime together.
  • Captured individual headshots to support professional and internal brand needs.
  • Highlighted everyday details like grabbing lunch with colleagues or teams working together.
  • Worked with minimal natural light to avoid interrupting the office's flow and to craft a genuine look and feel of Snap.


Los Angeles
  • Balanced candid work moments with more social, playful interactions that reflect Snap’s culture.
  • Highlighted the inclusive, collaborative energy of the LA office, always keeping the focus on people.
  • Shot across multiple buildings of Snap’s headquarters campus, including offices, DEI spaces and a café.


Throughout both shoots, our approach centered on authenticity, showing Snap employees as they are, in spaces where they thrive.

Two people stand side by side, smiling and laughing in front of gold, textured wall art. One wears a yellow sweater with "TRANS JOY IS RESISTANCE" text—capturing authentic moments for employer brand photography.
A woman in a mustard sweater sits at a table, typing on her laptop. A cup and yellow lanyard rest nearby, set against a green and beige background—an ideal scene for employer brand photography.
A man uses a Snapchat kiosk to virtually try on sunglasses, looking at his image on a large yellow touchscreen display.
Two women sit across from each other at a table in a booth, working on laptops and discussing ideas in a modern, brightly lit office—capturing authentic employer brand photography.

Outcome

The final photography library now serves as a cornerstone of Snap’s employer brand, used across career sites and hiring channels to:

  • Highlight the company’s culture of collaboration and inclusivity while showcasing authentic employee experiences.
  • Provide versatile imagery, from headshots to team moments, for multiple use cases.
  • Help candidates envision themselves working and growing at Snap.


By capturing the human side of an iconic brand, we delivered a set of images that doesn’t just showcase Snap’s offices—it communicates the culture and feeling of life at Snap.


What we did

Employer brand photography, art direction and photo editing.

Three people sit at a table in front of a yellow wall with black dots, engaged in conversation, with coffee cups in front of them.
A collage of seven diverse people in circular frames and one plush toy with a smiling face, all set against a dark background—perfect for showcasing employer branding or corporate photography.
Three people pose and smile in an office space, standing in front of a tall yellow kiosk, showcasing employer brand photography with plants and shelves of snacks in the background.

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