Branding & design
7 months
Architectural lighting solutions
Nulite, an architectural lighting company specializing in high-performance lighting solutions, needed a strategic branding partner to support the launch of its new premium sub-brand, Studio by Nulite. Studio was created as a luxury lighting brand designed specifically for the high-end architectural and interior design market. As part of this evolution, Nulite also needed to refine its core brand identity so that both brands could operate within a clear, scalable brand architecture.
The challenge was to develop a distinct and elevated luxury brand for Studio that could work in tandem with Nulite’s refreshed identity, ushering in a new era of design-led lighting without losing the accessibility, technical credibility, and top-performance reputation the company had built over time. Studio’s new look and feel needed to appeal to multiple audiences, including architects, interior designers, lighting designers, and design studios, while maintaining alignment with its parent brand.
SketchDeck’s goal was to develop a recognizable and scalable luxury lighting brand identity system that would unify the relationship between Studio and Nulite, power the launch, build momentum, and support future growth across digital experiences, marketing collateral, and production assets.
Working closely with Nulite, the SketchDeck team set out to create a bold identity that had its own voice while remaining consistent with Nulite’s rebranding. Centered on the idea of a design-first evolution, Studio’s brand is about more than just lighting; it is a careful, intentional curation that helps define spaces beyond illumination.
To position Studio as the design-forward expression of the company, we focused on storytelling, materiality, and visual inspiration. Drawing influence from contemporary architecture, furniture, and fashion, Studio embraces editorial-style visuals rooted in warmth, restraint, and sophistication. Rich textures, elegant typography, and immersive layouts take Studio beyond a product line, transforming lighting into expression and inviting the design and architectural community to take part in its evolution.
To support both the launch and long-term goals, SketchDeck developed a scalable visual system spanning brand guidelines, landing page design, marketing materials, presentation templates, and production assets. Every element was designed to feel refined and cohesive, giving Studio the flexibility to grow both independently and as part of the broader Nulite brand.
The result is an elegant and differentiated luxury architectural lighting brand identity that gives Studio a strong presence within the design and architectural lighting market while introducing the Nulite to a more premium audience. The new visuals position Studio as a luxury line with a bold point of view—inviting engagement from the design community and creating a distinct voice within the Nulite brand.
By introducing a more editorial and design-led visual language, Studio expands Nulite’s presence beyond technical performance and into a more sophisticated architectural conversation. The new identity also lays the foundation for future storytelling and product launches while strengthening the perception of the broader Nulite brand across the industry. On its own and as part of a connected brand ecosystem, Studio helps drive Nulite’s long-term growth with a presence that feels both inspiring and intentional.
