Vidmob is a leading creative data company that provides insights to the world's largest marketers and agencies. They approached SketchDeck looking for support in building out and legislating their new brand identity, based on the idea of being the missing link that drives business results through improved creative effectiveness.
Together with Vidmob, we expanded upon the new brand identity's visual language, using complex design elements in fresh ways. To help align teams, we produced brand guidelines that provided clear direction around creating and unifying brand expressions.
The result was a cohesive, refreshed brand identity and a suite of brand assets that gave Vidmob the design depth and unity it needed to enter its new era of growth as a strong brand presence.
Identity and visual system design, brand guidelines, and illustration
