Why hiring in-house designers breaks your business
Proving that marketing works while justifying costs constantly challenges today’s marketing leaders. In a world of big data and technology that measures marketing output, business is ruled by the bottom line. Those who fail to pass muster, lose. So if marketers must justify their value, how do you value visual branding and design? Because of […]
Why Agencies Can’t Compete With On-Demand Design
As technology adoption continues to accelerate, marketers are under intense scrutiny to produce and justify their marketing investments. Today’s marketers must be more nimble than ever to succeed. Long gone are the days when it was OK to produce one new content piece per month. Today that would mean disaster — with competitors out marketing […]
Create case studies that turn leads into customers
Case studies are powerful tools for turning leads into customers. In fact, 47% of B2B Marketers rank case studies as one of the most successful types of content for their B2B strategies. That’s why we’re distilling the knowledge gleaned from creating thousands of case studies for the world’s top performing marketing teams into a handy […]