Top 2023 Graphic Design Trends
As the world of graphic design continues to evolve, it’s important for brands and designers to stay up to date with the latest trends. We rolled up all the new and continuing trends dominating the 2023 design landscape. Let’s dive into the top graphic design trends of 2023. 3D Design and Artificial Realism One of […]
6 statistics that prove graphic design drives business success
Investing in high-quality graphic design can help businesses stand out from the competition, improve their brand image, and drive success. Here are six statistics that highlight the potential benefits of effective graphic design for businesses: These statistics show how graphic design can have a significant impact on brand awareness, customer loyalty, and overall business success. […]
Will AI replace graphic designers?
The graphic design industry is no stranger to technological innovation. From desktop computer fonts to Adobe Creative Suite, design technology made design easier for everyone. With each technological innovation, people wondered whether the days of professional graphic designers were numbered. Now, with AI graphic design software poised to disrupt the industry, many are asking, “will […]
Is investing in design worth it? Let’s count the ways (supported by facts and stats).
Is design an important contributor to business success? Does it make any sense at all to invest money in design? These are questions people at many companies are asking during these visually and experientially focused, yet cash strapped, times. The truth: There is solid evidence that businesses that put design first find it pays off […]
How to use color to attract customers and improve business results.
What is color? Most people could come up with a simple answer to that question. For graphic designers and marketing professionals, the response is usually far more complicated. Color is one of the most valuable tools in a graphic designer’s or marketer’s tool kit. Proper use of it gives them the power to be able […]
11 questions you need to ask yourself before working with an agency on a website.
You’re planning to partner with an agency to develop a business website — or update the one you currently have. You’re not alone. It’s something more companies than ever are doing. The pace of digital transformation has accelerated because of the COVID-19 pandemic and the need and desire to conduct more — and more types […]
Tips on how non-designers can get smart fast about graphic design
So, you’re a professional who has never been trained in graphic design. But now you find yourself having to express opinions on what you think is good design and bad. We get it. We hear it all the time. It’s enough to make even the most confident professional feel a bit anxious. In today’s […]
Outsource design projects or hire in-house?
Picture it. You’re responsible for a new type of marketing or design project. Maybe you need to develop a novel infographic, your first video or a unique digital experience. It’s not hard to imagine being in that situation during these fast changing times. You have design, development and production talent that you work with regularly, […]
7 marketing, design and communication tactics that will serve you through the pandemic and beyond.
Tried-and-true or totally new? Find out which strategies will deliver bottom line business results in changing times. Everything is different because of the COVID-19 crisis. This is especially true when it comes to marketing, design and communications. People don’t seem to be thinking about things — or responding to offers, messages and images — the […]
Do you believe in the value of design? You should!
Many marketers are cutting back on their design budgets during the economic crisis induced by COVID-19. To them, it seems wasteful to spend money on graphic design when sales are down. Is this something you’ve done or are considering? If so, recent research shows this could be a mistake. According to an in-depth study by […]