Tips on how non-designers can get smart fast about graphic design
So, you’re a professional who has never been trained in graphic design. But now you find yourself having to express opinions on what you think is good design and bad. We get it. We hear it all the time. It’s enough to make even the most confident professional feel a bit anxious. In today’s […]
Outsource design projects or hire in-house?
Picture it. You’re responsible for a new type of marketing or design project. Maybe you need to develop a novel infographic, your first video or a unique digital experience. It’s not hard to imagine being in that situation during these fast changing times. You have design, development and production talent that you work with regularly, […]
7 marketing, design and communication tactics that will serve you through the pandemic and beyond.
Tried-and-true or totally new? Find out which strategies will deliver bottom line business results in changing times. Everything is different because of the COVID-19 crisis. This is especially true when it comes to marketing, design and communications. People don’t seem to be thinking about things — or responding to offers, messages and images — the […]
Do you believe in the value of design? You should!
Many marketers are cutting back on their design budgets during the economic crisis induced by COVID-19. To them, it seems wasteful to spend money on graphic design when sales are down. Is this something you’ve done or are considering? If so, recent research shows this could be a mistake. According to an in-depth study by […]
The world has changed in the last year. Shouldn’t your brand change, as well?
Everything has changed since the beginning of the COVID-19 pandemic, including: How people conduct business Where and how they spend their time What they think about The things that keep them up at night Has your brand evolved to reflect these changes? If not, why not? The most successful companies have refreshed or rebranded to […]
It’s time: Update your sales presentation so they sell during COVID-19
Everything has changed in the Coronavirus age. Have your sales presentations? If you haven’t updated your sales presentation, it could be the reason you’re selling less. While many blame the pandemic and current economy for lower sales, it could in fact be how you’re presenting yourself, your business and product and service offerings. Here are […]
SketchDeck helps State of California make COVID curbside dining accessible to disabled
As of early October 2018, there are more than 8 million reported cases of COVID-19 in the United States–over 860,000 of which are located in California. Almost all industries have been negatively impacted, but perhaps none more so than the restaurant industry. In fact, 1 in 3 California restaurants are expected to shut down permanently […]
How to give great design feedback
Giving feedback ain’t easy. Who hasn’t inadvertently upset someone whilst giving feedback? It’s especially hard when you’re working with someone remote, who you do not know well. Differences of culture, language and job function can all easily lead to confusion and upset. However, you need your projects to be successful. You need to convey what […]
Sales & marketing leader survey: Design spend in 2020
Here’s what we found: Spending breakdown Historical advice shows that decreasing spending in a downturn is actually a counterproductive move for a multitude of reasons. To name a few: The cost of advertising drops during a recession, creating a “buyer’s market” for brands Brands can project to consumers the image of corporate stability during challenging […]
6 tips and tricks for editorial design
If you hear the words “editorial design,” the first thing that comes to mind is likely magazines. However, editorial design is so much more than that. A subset of graphic design, its principles can be applied to almost anything: magazines, newspapers, books, newsletters and even online publications. From layout to typography, editorial design has a […]