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Tags: marketing

The Email Marketing Strategies That Outperform Every Trend in 2025

A woman in a black top leans over a desk, looking at her laptop as she works smarter. Notebooks, papers, and office supplies are spread out, with shelves and a plant in the background. Perfect for AI-driven email marketers.

Walk into any industry conference and you’ll hear the same buzzwords in every email marketing presentation: “dark mode optimization,” “gamification”, “AI-generated everything.” Everyone’s talking about the same trends, implementing the same strategies, and wondering why their results aren’t driving business forward.  Brands chase flashy trends because they look impressive, not because they drive better results. […]

How Email Marketers Can Use AI to Work Smarter, Not Harder

Two people, likely email marketers, sit at a shared desk in a modern office, using desktop computers to work smarter—possibly leveraging AI tools for greater efficiency.

Email marketing can sometimes feel like you’re stuck in a loop: write a subject line, send a test, check open rates, tweak timing, and repeat.  AI email marketing is transforming how savvy marketers approach email campaigns. Instead of replacing your creativity, AI amplifies it by analyzing massive data sets so you can focus on strategy […]

The 10 best holiday ads of all time

A child in a red winter jacket and wool hat gazes at an illuminated shop window display at night, with the blurred city lights in the background showcasing festive cheer and holiday ads.

The holiday season is prime time for advertisers to showcase their creativity and tug at our heartstrings with memorable holiday ads. At SketchDeck, we help countless advertisers bring their visions to life for their end-of-year campaign pushes. The ad creative experts at SketchDeck think these ads are a lesson in excellence. From heartwarming narratives to […]

Top 10 holiday marketing trends 2024

Four people sit around a table having a discussion in a festive, Christmas-decorated setting with twinkling lights and Christmas trees visible in the background, enthusiastically debating the Top 10 holiday trends for 2024 marketing.

The festive season of 2024 brings a golden opportunity for businesses to elevate their marketing strategies. At SketchDeck, we’re committed to helping you stay ahead of the curve with innovative holiday marketing solutions. To guide you through the latest trends, we’ve curated a list of the top 10 holiday marketing trends for 2024. Partner with […]

Ultimate guide to holiday email marketing: strategies and ideas

A person in a white knitted sweater holds a red Christmas ornament with both hands, sparking new ideas for holiday email marketing strategies.

We all know the holiday season is a time for festive cheer. More importantly, it’s also a prime opportunity for businesses to capitalize on increased consumer spending. Within your larger holiday marketing strategy, email marketing is one of the most powerful tools for reaching and engaging with customers. In this comprehensive guide, we’ll explore tested […]

Holiday marketing strategy: SketchDeck’s ultimate guide

A person sits on a leather couch in a room filled with plants and a decorated Christmas tree, using a laptop to draft an ultimate guide on holiday marketing strategy for SketchDeck.

The holiday season is not only a time for joy and celebration but also a prime opportunity for businesses to boost their sales and engage with their audience. Crafting an effective holiday marketing strategy can make all the difference in standing out amidst the festive noise and driving significant growth for your brand. With SketchDeck […]