With 92% of marketers prioritizing video, there’s no doubt that video is valuable. However, it’s also notoriously time consuming to produce. The answer? Motion graphics. Motion graphics are easier to produce than more complex animations, and can be applied to almost any asset type to increase engagement. The right motion graphics agency partner can help you activate the power of motion graphics for your brand.
In 2023, people are watching an average of 84 minutes of online video every day (or 17 hours a week). The rise in online video consumption has led to a corresponding increase in video ad spend and prioritization of video content across marketing channels.
Whether you’re looking to create captivating animations for your website, engaging video content for social media, or interactive presentations, partnering with the right motion graphics agency is crucial. But with so many options out there, how do you choose the perfect fit for your project? In this guide, we’ll walk you through the key factors to consider when selecting a motion graphics agency.
1. Define your motion graphics project needs
Before you start your search for a motion graphics agency, it’s essential to have a clear understanding of your project’s objectives. Consider the following questions:
- What is the purpose of your motion graphics project?
- Who is your target audience?
- What is your budget and timeline?
- Do you have any specific style or design preferences?
Having a well-defined project brief will help you narrow down your options and ensure that you find an agency that aligns with your goals.
2. Motion graphics agency experience & expertise
When it comes to motion graphics, experience matters. Look for agencies with a proven track record in creating high-quality animations and videos. Check their portfolio to see if they have worked on projects similar to yours. Pay attention to the diversity of their work, as it can give you insights into their versatility and creativity.
3. Consider client testimonials and reviews
Client testimonials and reviews provide valuable insights into an agency’s reliability and customer satisfaction. Read through testimonials on their website and search for reviews on platforms like Google, Yelp, or Trustpilot. Positive feedback from previous clients is a good indicator of a trustworthy agency.
4. Process and approach
Effective communication and collaboration are vital for the success of your motion graphics project. Ensure that the agency you choose is responsive and open to feedback. A collaborative agency will work closely with you to bring your vision to life.
5. Budget and pricing
Discuss your budget openly with potential agencies. On average, basic motion graphics projects cost anywhere between $500 and $5000, with more complex projects ranging from $10,000 to $50,000.
While cost is a crucial factor, it shouldn’t be the sole determinant. Focus on the value you’ll receive for your investment. The right motion graphics agency will provide a transparent breakdown of costs and deliverables, and find a balance between your goals and budget.
Why choose SketchDeck as your motion graphics agency
SketchDeck is a leading motion graphics agency with a proven track record of delivering outstanding results for clients across industries. Here’s why you should consider us for your motion graphics project:
Creative Excellence
Our team of talented designers and animators are experts in creating visually stunning and captivating motion graphics that align with your brand, message, and goals.
Customization
We understand that every project is unique. We tailor our services to meet your specific needs, ensuring that your vision comes to life and drives results.
Efficiency & scalability
We pride ourselves for our project management prowess. SketchDeck is powered by a one-of-a-kind creative project management platform that maximizes collaboration, efficiency, and scalability. Partnering with us lets you accomplish all the video and motion graphics work you need to get your message out to your audience faster.
Client-Centric Approach
We prioritize open communication and collaboration with our clients, ensuring that your input is valued and incorporated throughout the project.
Proven Results
Our portfolio speaks for itself. We’ve helped countless businesses enhance their messaging and engage their audiences with compelling motion graphics.
Choosing the right motion graphics agency is a critical step in ensuring the success of your visual content projects. By understanding your needs, conducting thorough research, and considering key factors, you can make an informed decision. SketchDeck is here to bring your vision to life with exceptional motion graphics services tailored to your unique requirements. Contact us today to discuss how we can elevate your content and make it truly stand out.
