Panel discussion: Role of design in content marketing

Marketing is changing — it’s moving away from focusing on the four P’s and turning smart marketers into stewards of the holistic customer journey. And with great power, comes great responsibility as the demands for content to support these journeys grow. Branding touch points have become more varied than ever before in history.

With this increase in project needs, how can marketers avoid the trap of letting design hamstring their output, and make sure that brand and content stay in the drivers seat?

Watch SketchDeck’s CEO, Chris Finneral, speak on just this from a panel discussion at Marketing Nation 2018.