More people than ever own a smartphone. And for anyone tasked with building a presence for a business online, that means understanding how and why people use the internet on their phones.
To help you do just that, we’ve put together an infographic that’s stuffed full of all the statistics you need to know to create a killer mobile marketing strategy in 2020. But, if you don’t have time for the whole thing, here are a few important points to bear in mind.
The key takeaways:
There’s no social media without smartphones
In 2019, more than half of all social media engagement came from mobile users. And as the rise of mobile-only social networks like WhatsApp, TikTok and Snapchat show, there’s just no social media without smartphones.
So, make sure your social media adverts and posts, as well as the landing pages they link to, are mobile-friendly.
Mobile is just as important to brick-and-mortar businesses
In case anyone still doubted the importance of mobiles to localised search, take a look at the statistics that matter most to local businesses this year:
- 40% of mobile searches are about local goods and services
- 66% of smartphone users are more likely to buy from businesses with local information
- 46% of local searches are performed on Google
Which means you need to have a Google My Business account that is accurate and optimised and make sure the content you try to rank locally is easy to view on a mobile.
Smartphones make marketing more global
More people now own a smartphone than a toothbrush. And that’s not down to declining oral hygiene, but rather a global increase in smartphone ownership, particularly outside of traditional markets like Europe and the US. Global growth is driven mainly by emerging economies like India and Africa.
By 2021, it’s estimated that 3.8 billion people (or almost half of everyone on the planet) will own a smartphone. So, if you start adjusting your marketing for a global audience now, you’ll have expanded your reach and boosted your revenue for years to come.
People expect more from mobile than ever before
Smartphone users expect a website to load within 2-5 seconds and they take just 1 second to judge its look and feel. And if they don’t like what they see, they’re more likely to bounce than users of other devices like tablets and desktops.
So use a mobile-friendly website builder to create landing pages, apply Accelerated Mobile Pages (AMP) and re-format existing content on your website to show up well on a phone.