What is an agency of record: definition, meaning and benefits
In the ever-changing realm of marketing and advertising, terms like “Agency of Record” (AOR) often surface, leaving many wondering about their significance and implications. If you’re among those seeking clarity on what an Agency of Record entails, you’re in the right place. In this comprehensive guide, we’ll delve into the definition, meaning, and purpose of […]
15 Female Graphic Designers You Should Know
Female graphic designers are a driving force in graphic design. As we celebrate Women’s History Month, we acknowledge the massive contributions of these powerhouse women to the world of design. Graphic design is one of the few equitable careers for women. Today, 50.2% of graphic designers are female. More importantly, it’s one of the few […]
Video accessibility checklist for marketers and creators
The power of video content is undeniable. Over three billion internet users engage with videos monthly and that number keeps growing. In short, the potential for reaching a massive audience with video content is exponential. In order to capture maximum reach, marketers and creators must maximize accessibility in their video content. Our video accessibility checklist can […]
B2B branding agency vs in-house: pros and cons
Business-to-business (B2B) marketing is a competitive world and branding plays a central role in helping your business stand out from the competition. When it comes to branding, B2B companies have two options: hiring a specialized B2B branding agency or handling branding initiatives in-house. Both approaches have their perks and drawbacks. In this article, we’ll explore […]
Finding the Right B2B Branding Agency
In the competitive world of B2B marketing, a strong brand identity is the difference between booming success and struggling to hit your goals. Partnering with a reputable B2B branding agency can effectively establish and enhance your brand, so you can deliver the best results. However, with so many B2B branding agencies to choose from, finding […]
Meet SketchDeck’s Executive Creative Director: Dan Youmans
At SketchDeck, we understand the value a Creative Director brings to a creative agency. That’s why we’re thrilled to announce the hiring of our Executive Creative Director, Dan Youmans. Dan brings over 20 years of creative industry experience to the team, including the past 7 years working at Meta. With Dan at the helm, we can […]
How smart digital design can get customers to take action
What do you want your website visitors to do? It may seem like a simple — and straightforward — question. However, you’d be surprised how many organizations don’t take the time to answer it before they undertake digital development projects. The only way you’ll get people to contact you, schedule appointments, make queries and purchase […]