LeanTaaS, a top healthcare capacity management software provider, approached SketchDeck with the opportunity to transform their website. They wanted to take their digital presence from just another platform to an intuitive digital home that encapsulates who they are.
This new website had big goals. It needed to embody the brand's values and mission, boost future marketing efforts and simplify use and navigation for visitors and employees. Building out a website that represents a brand's personality, contributes to its growth and impresses with both graphics and user experience is no small feat. Luckily, that's exactly the type of challenge SketchDeck excels at.
With LeanTaaS' foundational goals in mind, SketchDeck maximized the immense creative and technical potential of this project. Now, LeanTaaS has a user-friendly website that honors its technical prestige while staying rooted in the narrative of their greater identity; a website built for future growth.
To create a website that transcends functionality and good design, we focused on the central mission of building an identity-driven online presence for LeanTaaS. This website needed to simultaneously showcase LeanTaaS' brand personality, foster deep connections with their target audience, and evolve with company growth. We built a website that intricately aligned the design narrative with LeanTaaS' brand, created a seamless navigation experience for users, and supported LeanTaaS' future ambitions.
For this project, we flexed both our design and technical development muscles. Each technical aspect was meticulously planned while still leaving room for creative inspiration and exploration. All of this was done in close collaboration with LeanTaaS. To say we're proud of the final product is an understatement; we're over the digital moon.
Now, LeanTaaS has a website that truly represents who they are, what they do and where they are going.
The Digital Services team behind this project built a website that embodies the LeanTaaS spirit, offers an optimal user experience, and supports LeanTaaS' future plans. In short, this website will delight anyone who interacts with it and grow along with the success LeanTaaS is certain to achieve.
High-stakes, complex projects like this cannot succeed without SketchDeck’s close connection to our clients. We listened closely to LeanTaaS so we could better understand their needs and keep them top in mind while working to elevate their brand to new heights. At SketchDeck, we strive to create digital products with a human drive; products meant to be more than just another asset.
