Marketers That Matter®: Capturing a community of marketers

Project Type

Videography & Photography

Timeline

1–2 weeks

Industry

A marketing community

Black and white image featuring "Marketers That Matter" with photos of panel discussions and audience members, highlighting a vibrant community of marketers in a professional setting.

Bringing Marketers That Matter® to life through event photography and video production

Play Video

A collage with an empty chair and microphone, a person speaking to a group, and another applauding, highlights the vibrant marketing community with the text "MARKETERS THAT MATTER®" at the bottom.

Challenge

Marketers That Matter® needed to capture the dynamic energy of its marketing community—both online and in person—through compelling visuals that highlight the power of connection, learning, and inspiration. With the goal of creating an impactful homepage sizzle video and a library of high-quality event photography, Marketers That Matter® partnered with SketchDeck to bring its community to life in a way that resonates with marketing professionals.

A collage of four images shows marketers at a professional event: using a photo kiosk, speaking on stage, talking in groups, and networking in a social setting. Text reads "Marketers That Matter 2025." Join the leading marketing community.

A woman with curly brown hair, wearing a red jacket and a black top, smiles while speaking with a headset microphone indoors at a Marketers That Matter marketing community event.

A group of women sit attentively at a professional event, with a screen in the background displaying the text "Marketers That Matter," highlighting a vibrant marketing community.

A collage of diverse professionals, including marketers from the Marketers That Matter marketing community, interacting, talking, and networking at an indoor business event or conference.

Solution

SketchDeck worked closely with the Marketers That Matter® team to provide professional video production and event photography services that showcase the best of MTM’s events. Through dynamic video production, we crafted a highlight video featuring marketing leaders sharing why MTM is an essential community for marketers, capturing the spirit of the events and inviting new members to connect.

Simultaneously, our event photography team documented the energy, excitement, and authentic moments of MTM’s in-person events—providing a rich library of images that not only support the homepage video but also stand alone as a celebration of the MTM community. This photography is used across digital and print channels, adding vibrancy and authenticity to every touchpoint.

The result is a cohesive suite of creative assets—rooted in both event photography and video production—that bring the MTM story to life in a vibrant, inspiring, and real way.