The image shows the logo for SMC3 Connections 2024, featuring the brand name in white text on a black background. A triangular shape is incorporated in the letter "T" of the logo, showcasing event momentum.

Connections 2024 Opening Hype Video

Project Type

Point of sale display

Timeline

1-2 weeks
Illustration of a mountain landscape at night with a train. Text reads "An SMC³ Event. Connections 24." A mountain range with trees is visible, set against a starry sky, capturing the essence of the event momentum at SMC3 Connections 2024.

Challenge

SMC3, a world-leader in transportation, needed to create a suite of dynamic, engaging assets to set the mood and inspire audiences at their annual SMC3 Connections 2024 conference.

Solution

At its heart, SMC3 Connections 2024 is about the journeys we take and the momentum they build. SketchDeck brought the spirit of this event to life with a hype video, social media assets and event collateral that drew inspiration from the majestic Colorado landscape while staying true to SMC3's brand, vision and target audience. From creating buzz to keeping attendees engaged and informed, we met SMC3's central event goals while imbuing the event with a sense of excitement and wonder through visual storytelling.

 

What it involved

Video, social media, event collateral

An image showing two rows of digitally illustrated scenes, followed by a storyboard with sketches. One row illustrates different travel scenes, and the storyboard depicts a sequence involving a journey. The visuals capture the theme of SMC3 Connections 2024, effectively building event momentum.
Intro_without_countdown_2.gif
Intro_without_countdown_1.gif
A person holds a tablet displaying a "Certificate of Attendance" awarded by SMC for participating in SMC3 Connections 2024 in Boulder, Colorado, earning 14 CEUs and building event momentum.
Text on a dark background reads "An SMC³ Event: Connections 2024" with stylized clouds and stars, building event momentum.
A hand holding a smartphone displays a webpage with the text "Collaborative Supply Chain Intelligence" and a reminder for an early bird deadline on March 1, setting the event momentum for SMC3 Connections 2024.
A laptop screen displays a webpage about "Collaborative Supply Chain Intelligence" with event details and an early bird deadline of March 1, highlighting SMC3 Connections 2024 to build event momentum.
Billboard promoting the SMC3 Connections 2024 event called "Connections 24," with details about the super early bird deadline of March 1, set against a mountainous graphic background. Don't miss the chance to gain event momentum at this premier supply chain intelligence gathering.

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