What analyzing 50 brand guides taught us about building a lasting company
Design ties together the different pieces of a business into a bigger idea that sticks. It starts from the small things, from the logo and typeface you choose, to the way you organize your company. Each of these things are a trail of breadcrumbs that lead back to your company and amplify your brand, feeding […]
Less is more: our analysis of top logo redesigns
A logo is more than an illustration, company name, or chosen symbol—it’s branded semiotics, identifying and connoting meaning about the organization it represents. Alongside design, technology, or just about anything human-produced, logos change with driving cultural and social shifts. Each year we can see patterns in the updates made to company logos, and when looked […]
