How to create a mood board
Did you ever get all the way to the end of a paper, only to realize that you hadn’t addressed the prompt? Back in the old school days, there wasn’t a worse feeling. The same goes for building a brand in today’s corporate world. In the beginning of a project, you may have a feel […]
How to have brand impact at virtual events
Every contact we have with a customer influences whether or not they’ll come back. Kevin Stirtz, an author and web marketing expert In the past, conferences, trade shows, and summits were where brands physically shone, as booths and talks helped encapsulate brands–but the importance and effectiveness of digital branding is constantly evolving. The year 2020 […]
How to create a brand
A short, practical guide At SketchDeck we work with many companies who have no brand, or have yet to work out what their brand is. We often help move them forward in defining their brand as a side-effect of designing for them. Recently I was asked about the branding process, that exchange grew into this […]
What is a brand refresh? Here’s how to get started.
If you have not yet considered a brand refresh, now may be the time to do. Changes will likely be subtle in any one given area, but collectively, they can make a huge impression. Design is the silent ambassador of your brand. Paul Rand You need to LOVE your brand. Each element needs to feel […]
How top companies deliver great visual brands at massive scale
10 years ago in 2010, social media pretty much meant MySpace and Reddit. Now today in 2020, social media means Facebook, Instagram, Twitter, Pinterest, WeChat, TikTok, Tumblr, WhatsApp, Pinterest, Snapchat, and many more. The sheer number of digital channels isn’t the only thing that’s gained traction faster than a Billie Eilish track on TikTok. Digital […]
Infographic: 7 Rules to help your brand succeed on Instagram
Keeping your visual brand identity current with the evolving B2B buyer
How do you know when it is time for a refresh of your visual brand identity? Some leading B2C brands introduce an updated look every few years. Should B2B have the same frequency, or is this unique audience more interested in continuity, consistency and reliability? The visual identity of a brand is a critical component […]
How to make your B2B brand succeed on Instagram
There’s a natural tension between B2B brands and Instagram. After all, Instagram is a very consumer-focused channel. In fact, if you asked the typical B2B marketer to rank social channels based on how relevant they are to their business, they’d probably put LinkedIn at the top of their list as “very relevant” and Instagram near […]
Here’s Why Your Company Needs a Brand Guardian
In a world where consumers are bombarded with branded content at an almost constant rate, consistency is more important than ever. With the competition for attention, brands must be deliberate about the way they present themselves. It’s easy to let a brand get diluted when the branding messages are spread across multiple departments, employees, and […]
SketchDeck’s rebranding journey
Our company followed a familiar branding journey: We grew and changed, and our brand no longer quite fitted who we were. It became clear to us we needed to refresh our brand, and as a design company, that’s an exciting project to enter into. We created our own new brand internally, using our own team and […]