3 strategies to 3x your B2B webinar presentations
Webinars help to generate many qualified leads for SketchDeck. We find that they both act as good lead magnets, and warm up existing subscribers. In 2017, we tripled the average number of webinar signups. I wrote this guide to share what worked for us, and how to get similar improvements in your attendance and engagement. […]
How design impacts the psychology of sales
Within the first 13 milliseconds of starting your sales presentation, your prospects have already visually identified the content of the images in your sales deck and begun emotional processing of them. That’s 10x faster than the blink of an eye. Before they start understanding your pitch on a conscious level, they’ve already judged your deck […]
How to scientifically analyze your billboard designs
And while today’s advertising is dominated by pixels, our curiosity of billboards led us to see what may happen if the rigor behind digital marketing was applied to the physical world of billboards. Just as important Let’s face it—online ads are easy to buy, easy to test, and easy to iterate. Everyone wants contract-free deals […]
How to design a SlideShare that pulls over 1 million views
Intro A massively successful SlideShare can give your entire marketing strategy a lift. They net you tons of new traffic, and help you rank better for organic search by building up a portfolio of backlinks. They also help you build your brand and amplify your message. You can use them to capture emails and leads, […]
How top B2B startups are creating case studies to turn leads into customers
Creating case studies that pack serious punch isn’t like writing a college business report. It isn’t like writing a blog post, white paper or research report, either. A case study needs to breathe life, have a story behind it and show—not tell—potential customers why your product or service solves a real problem. In short, building […]
We tested 48 Facebook ads to bust 6 marketing myths
Facebook Ads are a predictable and scalable way to find new customers and followers. You can start with just a few dollars a day and any brand can create one. The ads just require a call to action, an image and some text. It seems so simple! Looks can be deceiving. After setting up 48 […]
The sales presentation: guest blog by Jan Schultink
A good sales presentation does not always equal a slide deck Some sales meetings can be conducted without PowerPoint at all. An alternative is a meeting sketched out live on a white board. For example, you could run your client live through a calculation of the financial benefits of your product. It will be clear […]
Get the most out of your next conference
Conferences are a big investment. But if you go to the right one and execute well, they can pay back many times over. Here’s some thoughts on getting the most out of a conference, inspired by a recent visit to Launch Festival in San Francisco. 1. Pick the right one There are a hundred […]
Get your emails opened
The first goal for your sales or marketing email should be to get it opened. The second is to engage your audience. We’ve designed a lot of emails in the last year, here is what we’ve learnt: Have short direct subject lines Your subject line can make all the difference. Here are a few tips to […]
Why marketers shouldn’t do it all
The proliferation of digital technologies has led to a seemingly infinite number of ways to engage with potential customers. From email to websites to social media, each channel presents a different opportunity to market our product or service. In fact, omni-channel marketing has become an increasingly expected element of every business strategy. Less than 10 […]
