Why people are bad at estimating timelines
You have a project you want to complete, and you want to know how long it’s going to take. You might break it down into steps you’ve done before, figure out how long, on average, those steps take to complete, and then add them up to get your overall project timeline. This is a completely […]
After 10,000+ data points, we figured out how to write a perfect Medium post

Over the last few years, Medium has quickly turned into my favorite place to publish and read. It’s a democratic haven where the most interesting articles will excel. Everyone’s success is determined by the strength of their writing, not their following. After reading and writing many popular articles we were determined to find the key […]
Billion dollar companies show off their culture, not their apps on Instagram

Over the last month we’ve analyzed the social media use of the biggest tech startups. We looked at one hundred billion dollar companies (so called ‘Unicorns’) and collected data on how they use social media. Even if you are not familiar with the startup world some Unicorns have integrated themselves into our culture, like Uber, […]
Case study: 15Five

In late 2014, SketchDeck was approached by employee happiness company 15Five. For those who don’t know, 15Five is web-based software that improves communication between managers and employees to align goals and uncover obstacles and opportunities that are often missed. Each week, employees take about 15 minutes to answer a few insightful questions on things like […]