Startup guide to writing a business strategy
Why & when do you need a business strategy? Without a solid business strategy, you’re navigating in the dark. The goal of a business strategy is twofold. It will: Set you on a clear path, giving you the best chance of achieving your goals Create clarity, alignment, and inspiration for your team, as well as […]
Sitemaps: What they are and why you need one
The name says it all–a sitemap is a map of a website. However, it’s not entirely straightforward. In fact, the term “sitemap” can represent different things to different people. In design, sitemaps are organized flow chart diagrams that help to better visualize how pages, content, and webpage trees are connected. Acting as a 2D representation […]
How to host efficient meetings
Imagine if the business sector in your country got a free boost of $37 billion for a year. With an extra $37 billion, there’s no telling what the corporate world could pull off–from nobly reducing poverty to whimsically buying the White House, twice! Instead, that’s approximately the amount US businesses are losing every year to […]
How COVID-19 has changed marketing
In only a few months, COVID-19 changed our lives in ways we wouldn’t have previously thought possible. A dramatic societal shift has occurred, altering how we interact with the internet, marketing and advertising. In this article, we’ll take a close look at the data and how the market is responding. Internet traffic and searching has […]
Critical design mistakes your B2B company is probably making
This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. Okay, so you run a B2B company. You understand that design is important in terms of marketing and product development. However, the thing you might not understand—and that might be holding you back—is the […]
Why everyday design is so tough for B2B businesses
This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. This should go without saying, but sometimes in the B2B world, it feels helpful to remind leaders: design is a critically important part of your company’s branding and image, and in turn, its success. […]
3 things all B2B business leaders should know about their company’s design needs
This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. You’re a B2B business leader. We can probably guess what you spend most of your days doing: networking, making important financial decisions, trying to nurture potential customers who may become buyers, etc. However, unless you […]
Why design matters for your B2B business
This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. So, you run a B2B business. You’re great at networking and serving your clients, and you know what it means to nurture a relationship. But when it comes to design, you might think: […]
Things we can do to help mitigate a COVID-driven recession
Currently, many countries around the world are going into some form of lockdown to slow down the spread of COVID-19, in order to reduce the load on our hospital systems and hopefully not exceed their max capacity. Bars, restaurants, resorts, travel, gyms, studios and most other in-person non-essential businesses are being forced to close down. […]
How to grow your audience by using storytelling techniques
People are over being marketed to. Blame the internet, blame the iPhones, blame the ever-shrinking attention span but the chances of an audience sitting still for your pitch are growing smaller by the second. But wait, what’s this? There’s a shape out there on the horizon. Those look like sails; could it be that the […]