What is AOR: AOR meaning and significance
In the dynamic world of marketing and advertising, the term “AOR” often surfaces in discussions, presentations, and industry jargon. For those unfamiliar, the acronym may seem like a cryptic code, leaving many wondering, “What is AOR?” Don’t worry, the mystery is not hard to unravel. Let’s explore the AOR’s meaning and its pivotal role in […]
What is an agency of record: definition, meaning and benefits
In the ever-changing realm of marketing and advertising, terms like “Agency of Record” (AOR) often surface, leaving many wondering about their significance and implications. If you’re among those seeking clarity on what an Agency of Record entails, you’re in the right place. In this comprehensive guide, we’ll delve into the definition, meaning, and purpose of […]
Startup guide to writing a business strategy
Why & when do you need a business strategy? Without a solid business strategy, you’re navigating in the dark. The goal of a business strategy is twofold. It will: Set you on a clear path, giving you the best chance of achieving your goals Create clarity, alignment, and inspiration for your team, as well as […]
Sitemaps: What they are and why you need one
The name says it all–a sitemap is a map of a website. However, it’s not entirely straightforward. In fact, the term “sitemap” can represent different things to different people. In design, sitemaps are organized flow chart diagrams that help to better visualize how pages, content, and webpage trees are connected. Acting as a 2D representation […]
How to host efficient meetings
Imagine if the business sector in your country got a free boost of $37 billion for a year. With an extra $37 billion, there’s no telling what the corporate world could pull off–from nobly reducing poverty to whimsically buying the White House, twice! Instead, that’s approximately the amount US businesses are losing every year to […]
How COVID-19 has changed marketing
In only a few months, COVID-19 changed our lives in ways we wouldn’t have previously thought possible. A dramatic societal shift has occurred, altering how we interact with the internet, marketing and advertising. In this article, we’ll take a close look at the data and how the market is responding. Internet traffic and searching has […]
Critical design mistakes your B2B company is probably making
This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. Okay, so you run a B2B company. You understand that design is important in terms of marketing and product development. However, the thing you might not understand—and that might be holding you back—is the […]
Why everyday design is so tough for B2B businesses
This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. This should go without saying, but sometimes in the B2B world, it feels helpful to remind leaders: design is a critically important part of your company’s branding and image, and in turn, its success. […]
3 things all B2B business leaders should know about their company’s design needs
This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. You’re a B2B business leader. We can probably guess what you spend most of your days doing: networking, making important financial decisions, trying to nurture potential customers who may become buyers, etc. However, unless you […]
Why design matters for your B2B business
This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. So, you run a B2B business. You’re great at networking and serving your clients, and you know what it means to nurture a relationship. But when it comes to design, you might think: […]