Things we can do to help mitigate a COVID-driven recession
Currently, many countries around the world are going into some form of lockdown to slow down the spread of COVID-19, in order to reduce the load on our hospital systems and hopefully not exceed their max capacity. Bars, restaurants, resorts, travel, gyms, studios and most other in-person non-essential businesses are being forced to close down. […]
How to grow your audience by using storytelling techniques
People are over being marketed to. Blame the internet, blame the iPhones, blame the ever-shrinking attention span but the chances of an audience sitting still for your pitch are growing smaller by the second. But wait, what’s this? There’s a shape out there on the horizon. Those look like sails; could it be that the […]
The ingredients for a successful infographic: an infographic
Leads and analytics: the hidden benefits of presentation sharing
Content marketing is still the majestic, reigning queen of the digital marketing age. That’s because storytelling always wins. As modern humans, we patently disregard that which is not relevant, relatable, visual—and, OK—somehow juicy. But storytelling is not just for blog posts, newsletters, infographics, and published articles. When slick and compelling presentations tell a visual tale, […]
Infographic: 7 Rules to help your brand succeed on Instagram
Keeping your visual brand identity current with the evolving B2B buyer
How do you know when it is time for a refresh of your visual brand identity? Some leading B2C brands introduce an updated look every few years. Should B2B have the same frequency, or is this unique audience more interested in continuity, consistency and reliability? The visual identity of a brand is a critical component […]
8 Critical Business Presentation Ideas That Will Inspire Action From Your Audience
Did you know that 79% of people believe that “Most presentations are boring”? This probably doesn’t come as a surprise if you operate in the business world. We are inundated with mindless sales updates, marketing pitches, and training programs that are delivered in an underwhelming manner – leaving us scrolling through our Facebook feed, refreshing […]
Document production
Whether if you need to polish a document, create a practical template or even design a document from scratch, SketchDeck is your go-to partner for timely delivered, professionally designed documents. Branded documents build trust, and a professional design helps draw the reader’s attention to the info you want them to remember. SketchDeck will timely polish an […]
Why hiring in-house designers breaks your business
Proving that marketing works while justifying costs constantly challenges today’s marketing leaders. In a world of big data and technology that measures marketing output, business is ruled by the bottom line. Those who fail to pass muster, lose. So if marketers must justify their value, how do you value visual branding and design? Because of […]
Why Agencies Can’t Compete With On-Demand Design
As technology adoption continues to accelerate, marketers are under intense scrutiny to produce and justify their marketing investments. Today’s marketers must be more nimble than ever to succeed. Long gone are the days when it was OK to produce one new content piece per month. Today that would mean disaster — with competitors out marketing […]