Shadow design and its business impact
Bad design hurts your brand. Your brand is what your customers and employees connect with, therefore, hurting your brand hurts your business. Bad design in business has many causes: Not having clear branding or having bad branding Not investing in or valuing design Lacking design solutions that work for business realities The third cause above […]
How Deepgram used design to help increase traffic 400 percent
It’s Friday, and you’ve got a Monday deadline. A huge story is about to drop, and your exclusive with TechCrunch is definitely not ready. You need a compelling image or graphic to share with TC and it has to meet their strict demands of quality and design. To make matters even more chaotic, you need […]
How top B2B startups are creating case studies to turn leads into customers
Creating case studies that pack serious punch isn’t like writing a college business report. It isn’t like writing a blog post, white paper or research report, either. A case study needs to breathe life, have a story behind it and show—not tell—potential customers why your product or service solves a real problem. In short, building […]
Why marketers shouldn’t do it all
The proliferation of digital technologies has led to a seemingly infinite number of ways to engage with potential customers. From email to websites to social media, each channel presents a different opportunity to market our product or service. In fact, omni-channel marketing has become an increasingly expected element of every business strategy. Less than 10 […]
Why people are bad at estimating timelines
You have a project you want to complete, and you want to know how long it’s going to take. You might break it down into steps you’ve done before, figure out how long, on average, those steps take to complete, and then add them up to get your overall project timeline. This is a completely […]