Design tips for marketers: web ads
Alas, the Mad Men style ad agency days are likely behind us. And really, while the clothes were cool, all the smoking and drinking in the office probably wasn’t a great idea. Gone with the suits are the days of the sleek and monolithic monolog ad campaigns. As marketers, we’re learning how to adapt and […]
2020 design trends to inspire you
Part of the magic of design is that it’s always evolving. Every year there are new trends, fashions and ideas in design that help keep things fresh and interesting for our audiences. Whilst we’d never advise our clients to make and substantial changes to their brands based on fashions, we often see opportunities in projects […]
How to combine fonts – rules, tips and tricks
While good typefaces have prodigious families of carefully related styles, some of the best typography builds unexpected relationships between unrelated fonts. Here are some ways to create typographic connections, to help keep your design engaging and inventive. 01. Choose complementary fonts Many fonts have distinct moods or personalities—serious, casual, playful, elegant. You want to make […]
How top companies deliver great visual brands at massive scale
10 years ago in 2010, social media pretty much meant MySpace and Reddit. Now today in 2020, social media means Facebook, Instagram, Twitter, Pinterest, WeChat, TikTok, Tumblr, WhatsApp, Pinterest, Snapchat, and many more. The sheer number of digital channels isn’t the only thing that’s gained traction faster than a Billie Eilish track on TikTok. Digital […]
5 conference planning mistakes we won’t let you make
If you’ve been in marketing for a minute—or too many minutes to count—you’ve no doubt heard a few spine-tingling conference-planning horror stories. There’s the one where the event coordinator for a hospital service conference published a registration hotline number that erroneously connected would-be attendees to an adult entertainment service. Um, spicy-hot fail. Then there was […]
Design a one-pager
SketchDeck team is ready to design one-pagers that will set a crystal-clear message and make your brand stand out through amazing visuals.
The recipe for an award-winning trade show booth
A great way to learn is from the success of others. So with the goal of picking their brains for your benefit, SketchDeck had a conversation with two of our clients from Ascend.io: Marketing Manager, Carol Jang, and Events Lead, Riley Nagel. You see, Ascend.io not only attended AWS re:Invent (THE event in their space) […]
The ingredients for a successful infographic: an infographic
Five tips for working with presentation designers
Three days after your presentation is over, your audience will remember 10–20% of what you said, but 65% of what they saw. The visuals of your presentation are critical, and when done right, they can help your audience think of you and your key takeaways. So, if your business relies on presentations to clients and […]
How to structure your content for creating an infographic
Everyone loves an infographic. Well, more accurately, everyone loves a GOOD infographic. The world is very visual. That’s why internet memes spread like digital wildfire, there’s a fashion industry, and art museums exist. Infographics embrace this truth and use visuals to serve information to audiences in a very palatable way, as people are 30x more […]