Photoshop for marketers: Tools of the trade

Photoshop isn’t just a graphics editor–it’s a way of life.  The tools found in the platform are indispensable not only in creative industries, but in any instance of information presentation. Even at 30 years old Photoshop is constantly growing, with updates happening as often as every few months.  Because of this, it would take weeks […]

Designing for email: Tips, tricks and examples

11.1 seconds.  That’s how much time the average recipient will spend reading your email.  In other words, you have less time than it takes to purchase a latte at Starbucks to elicit a response from your audience. So if you want to stand out amongst the clutter and get the reader to buy in, your […]

How to design professional social media images

Your brand deserves to stand out on social media. The impact that visuals can have on the noticeability and recognition factor of your brand isn’t to be underestimated. However, high-quality visuals aren’t easy to produce. Here, we’re going to break down the process of designing professional social media images. We’re going to look at the […]

10 stock photo sites you need to know about

Did you know that tweets with images get 150 percent more retweets than those without–and that colored visuals increase people’s desire to read by 80 percent? We’ve all heard that humans are visual creatures, and it’s true. Considering the human brain takes just 150 milliseconds to process an image, as a business you want to […]

Design tips for marketers: webinars

Marketing Shapes Image

Online presentations have been around for quite a while. Even before the dark days of COVID-19, more and more businesses were moving phone calls and conferences online for cost-savings. It’s safe to say that in a digital age, the webinar–or web seminar–is here to stay.  Much like any presentation, webinars have best practices you should […]

SketchDeck for ON24 webinars

Imagine if Batman and Superman finally put aside their differences and teamed up… simply put, it just wouldn’t be fair to other superheroes. While SketchDeck and ON24 aren’t joining forces to fight crime (at least not yet), we have gotten together to form a best-in-the-business 1-2 punch when it comes to webinars. After all, a […]

How to create a mood board

Design Shapes Image

Did you ever get all the way to the end of a paper, only to realize that you hadn’t addressed the prompt? Back in the old school days, there wasn’t a worse feeling.  The same goes for building a brand in today’s corporate world. In the beginning of a project, you may have a feel […]

Why everyday design is so tough for B2B businesses

Strategy Shapes Image

This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. ‍ This should go without saying, but sometimes in the B2B world, it feels helpful to remind leaders: design is a critically important part of your company’s branding and image, and in turn, its success.  […]

3 things all B2B business leaders should know about their company’s design needs

Strategy Shapes Image

This is an excerpt from our free eBook “A blueprint for B2B design”. Click here to download the full eBook. ‍ You’re a B2B business leader. We can probably guess what you spend most of your days doing: networking, making important financial decisions, trying to nurture potential customers who may become buyers, etc. However, unless you […]