How smart digital design can get customers to take action
What do you want your website visitors to do? It may seem like a simple — and straightforward — question. However, you’d be surprised how many organizations don’t take the time to answer it before they undertake digital development projects. The only way you’ll get people to contact you, schedule appointments, make queries and purchase […]
7 marketing, design and communication tactics that will serve you through the pandemic and beyond.
Tried-and-true or totally new? Find out which strategies will deliver bottom line business results in changing times. Everything is different because of the COVID-19 crisis. This is especially true when it comes to marketing, design and communications. People don’t seem to be thinking about things — or responding to offers, messages and images — the […]
Hire or outsource: Find out which option is better for your business.
To hire or outsource? That’s a question many organizations are asking about their graphic design support these days. Sure, you need talented people in-house who understand your brand and can get work done quickly and efficiently. But, you also have specialized needs sometimes that may not require a full-time, dedicated resource. During these challenging times, […]
The value of brand authenticity–and how to increase yours
In the age of internet and social media, consumers can access multitudes of information–all of which can easily sway and inform their daily choices. As marketing strategists and advertisers flood social media with content made to entice new and existing customers, today’s consumers may find it more difficult to choose which brands to put their […]
Personalized sales presentations will give your reps the advantage they need to succeed
Are your salespeople at a disadvantage? They could be if you don’t provide them with the knowledge and ability to personalize their sales pitch presentations at any place, any time. They have to be able to create custom experiences that meet the needs of virtually every prospective buyer and current customer. After all, people have […]
Do you believe in the value of design? You should!
Many marketers are cutting back on their design budgets during the economic crisis induced by COVID-19. To them, it seems wasteful to spend money on graphic design when sales are down. Is this something you’ve done or are considering? If so, recent research shows this could be a mistake. According to an in-depth study by […]
How to run a targeted outreach campaign that generates leads & sales
Whether you are a seasoned content marketer or just starting out, targeted outreach campaigns should be part of your toolbox. Cold outreach should be one element of your sales and marketing strategy. In this post, I want to share some of the insights that we’ve gained from providing a suite of outreach tools used by […]
What to think about before building your master presentation template
Slide presentations are incredibly common in the business world–they’re a part of daily life in the office. Yet despite that, 79% of people agree that most presentations are boring. Did you hear that sound? That’s opportunity knocking. That’s right–it’s your chance to create a great looking presentation that grabs your audience’s attention. After all, great […]
Get great design fast with presentation design kits
While a strong narrative is critical to any great presentation, so is another ingredient: design. In fact, it’s been shown that presentations containing visual aids are 43% more persuasive than those without. However, there’s one issue: not all designs are created equal. With around 30 million PowerPoint presentations created daily, there’s no doubt you’ve seen […]
Sales & marketing leader survey: Design spend in 2020
Here’s what we found: Spending breakdown Historical advice shows that decreasing spending in a downturn is actually a counterproductive move for a multitude of reasons. To name a few: The cost of advertising drops during a recession, creating a “buyer’s market” for brands Brands can project to consumers the image of corporate stability during challenging […]