What to think about before building your master presentation template

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Slide presentations are incredibly common in the business world–they’re a part of daily life in the office. Yet despite that, 79% of people agree that most presentations are boring.  Did you hear that sound? That’s opportunity knocking.  That’s right–it’s your chance to create a great looking presentation that grabs your audience’s attention. After all, great […]

Get great design fast with presentation design kits

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While a strong narrative is critical to any great presentation, so is another ingredient: design. In fact, it’s been shown that presentations containing visual aids are 43% more persuasive than those without.  However, there’s one issue: not all designs are created equal.  With around 30 million PowerPoint presentations created daily, there’s no doubt you’ve seen […]

Sales & marketing leader survey: Design spend in 2020

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Here’s what we found: Spending breakdown  Historical advice shows that decreasing spending in a downturn is actually a counterproductive move for a multitude of reasons. To name a few:  The cost of advertising drops during a recession, creating a “buyer’s market” for brands Brands can project to consumers the image of corporate stability during challenging […]

Sitemaps: What they are and why you need one

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The name says it all–a sitemap is a map of a website. However, it’s not entirely straightforward. In fact, the term “sitemap” can represent different things to different people. In design, sitemaps are organized flow chart diagrams that help to better visualize how pages, content, and webpage trees are connected. Acting as a 2D representation […]

Photoshop for marketers: Tools of the trade

Photoshop isn’t just a graphics editor–it’s a way of life.  The tools found in the platform are indispensable not only in creative industries, but in any instance of information presentation. Even at 30 years old Photoshop is constantly growing, with updates happening as often as every few months.  Because of this, it would take weeks […]

Designing for email: Tips, tricks and examples

11.1 seconds.  That’s how much time the average recipient will spend reading your email.  In other words, you have less time than it takes to purchase a latte at Starbucks to elicit a response from your audience. So if you want to stand out amongst the clutter and get the reader to buy in, your […]

How to design professional social media images

Your brand deserves to stand out on social media. The impact that visuals can have on the noticeability and recognition factor of your brand isn’t to be underestimated. However, high-quality visuals aren’t easy to produce. Here, we’re going to break down the process of designing professional social media images. We’re going to look at the […]

Your guide to professional-looking Zoom backgrounds

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While Zoom initially launched in 2013, it wasn’t until the 2020 pandemic that everyone knew its name.  By the end of February, the video conferencing software company brought in more active users than they did in the whole of 2019 and their shares rose by 40% due to a monthly 21% increase in active users […]

The DNA of a successful white paper

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When you think of an engaging white paper, what comes to mind? Facts and data, right? After all, the whole purpose of a white paper is to advocate that a certain solution is best for a specific problem. In that sense, a good white paper is research-driven, showcasing exactly how a solution can be achieved. […]

Six rules for productive meetings

I recently gave a talk on meeting productivity for remote teams. People spend many hours each week in meetings–HBR cites executives alone spend 23 hours a week–yet much of that time feels inefficient or unproductive. In the presentation, I shared six rules for better meeting productivity: 1. Do you really need a meeting? The first […]