Social media: Could it be bad for business?
Lately, it seems like more and more people are “over“ some popular social media platforms. The internet is full of postings of people dumping on one social site or another because of the controversies associated with them. This is leaving many marketers concerned about what they can do if their clients and prospective customers are […]
Dos and dont’s of hosting virtual events
Moving your physical event online brings a whole new set of challenges.
11 questions you need to ask yourself before working with an agency on a website.
You’re planning to partner with an agency to develop a business website — or update the one you currently have. You’re not alone. It’s something more companies than ever are doing. The pace of digital transformation has accelerated because of the COVID-19 pandemic and the need and desire to conduct more — and more types […]
How smart digital design can get customers to take action
What do you want your website visitors to do? It may seem like a simple — and straightforward — question. However, you’d be surprised how many organizations don’t take the time to answer it before they undertake digital development projects. The only way you’ll get people to contact you, schedule appointments, make queries and purchase […]
7 marketing, design and communication tactics that will serve you through the pandemic and beyond.
Tried-and-true or totally new? Find out which strategies will deliver bottom line business results in changing times. Everything is different because of the COVID-19 crisis. This is especially true when it comes to marketing, design and communications. People don’t seem to be thinking about things — or responding to offers, messages and images — the […]
Hire or outsource: Find out which option is better for your business.
To hire or outsource? That’s a question many organizations are asking about their graphic design support these days. Sure, you need talented people in-house who understand your brand and can get work done quickly and efficiently. But, you also have specialized needs sometimes that may not require a full-time, dedicated resource. During these challenging times, […]
The value of brand authenticity–and how to increase yours
In the age of internet and social media, consumers can access multitudes of information–all of which can easily sway and inform their daily choices. As marketing strategists and advertisers flood social media with content made to entice new and existing customers, today’s consumers may find it more difficult to choose which brands to put their […]
Personalized sales presentations will give your reps the advantage they need to succeed
Are your salespeople at a disadvantage? They could be if you don’t provide them with the knowledge and ability to personalize their sales pitch presentations at any place, any time. They have to be able to create custom experiences that meet the needs of virtually every prospective buyer and current customer. After all, people have […]
Do you believe in the value of design? You should!
Many marketers are cutting back on their design budgets during the economic crisis induced by COVID-19. To them, it seems wasteful to spend money on graphic design when sales are down. Is this something you’ve done or are considering? If so, recent research shows this could be a mistake. According to an in-depth study by […]
How to run a targeted outreach campaign that generates leads & sales
Whether you are a seasoned content marketer or just starting out, targeted outreach campaigns should be part of your toolbox. Cold outreach should be one element of your sales and marketing strategy. In this post, I want to share some of the insights that we’ve gained from providing a suite of outreach tools used by […]