Sitemaps: What they are and why you need one
The name says it all–a sitemap is a map of a website. However, it’s not entirely straightforward. In fact, the term “sitemap” can represent different things to different people. In design, sitemaps are organized flow chart diagrams that help to better visualize how pages, content, and webpage trees are connected. Acting as a 2D representation […]
Photoshop for marketers: Tools of the trade
Photoshop isn’t just a graphics editor–it’s a way of life. The tools found in the platform are indispensable not only in creative industries, but in any instance of information presentation. Even at 30 years old Photoshop is constantly growing, with updates happening as often as every few months. Because of this, it would take weeks […]
Designing for email: Tips, tricks and examples
11.1 seconds. That’s how much time the average recipient will spend reading your email. In other words, you have less time than it takes to purchase a latte at Starbucks to elicit a response from your audience. So if you want to stand out amongst the clutter and get the reader to buy in, your […]
How to design professional social media images
Your brand deserves to stand out on social media. The impact that visuals can have on the noticeability and recognition factor of your brand isn’t to be underestimated. However, high-quality visuals aren’t easy to produce. Here, we’re going to break down the process of designing professional social media images. We’re going to look at the […]
Your guide to professional-looking Zoom backgrounds
While Zoom initially launched in 2013, it wasn’t until the 2020 pandemic that everyone knew its name. By the end of February, the video conferencing software company brought in more active users than they did in the whole of 2019 and their shares rose by 40% due to a monthly 21% increase in active users […]
The DNA of a successful white paper
When you think of an engaging white paper, what comes to mind? Facts and data, right? After all, the whole purpose of a white paper is to advocate that a certain solution is best for a specific problem. In that sense, a good white paper is research-driven, showcasing exactly how a solution can be achieved. […]
Six rules for productive meetings
I recently gave a talk on meeting productivity for remote teams. People spend many hours each week in meetings–HBR cites executives alone spend 23 hours a week–yet much of that time feels inefficient or unproductive. In the presentation, I shared six rules for better meeting productivity: 1. Do you really need a meeting? The first […]
Your guide to creating a great case study
When it comes to marketing your business, case studies are a highly effective tool. However, to drive results and increase conversion rates, you need to use the right type of case study–one that is structured in a tactful, compelling manner. Think of any great case study as a detailed story, the type of story that […]
Go big, go out-of-home: How billboards build brands
David Oglivy once said, “man is at his vilest when he erects a billboard.” Shortly after Ogilvy penned that thought, the world witnessed a tectonic shift from print to digital. Brands could now tap into Big Data to get very personal very quickly, a quality billboards did not possess. But a few years ago, companies […]
Can virtual events be as helpful for your business as in-person ones?
Photo credit: Samantha Borges In these extraordinary times, we are reminded that connection matters. Feeling connected is a fundamental need, and one way to stay connected is through events. In-person events may be on hold for a while–which is why organizations and businesses are adapting by moving their events online. If you are new to […]