What your brand identity design agency should bring to the table
Your brand identity design is the face of your business. It’s the visual representation of your company’s personality, values, and mission. A strong brand identity doesn’t just set you apart from the competition. It’s the difference between first impressions that convert into loyal customers and missed opportunities. The importance of your brand identity cannot be […]
What brand design services should your agency offer?
In today’s hyper-competitive business landscape, a strong brand identity is crucial for success. Your brand is not just a logo or a catchy slogan; it’s the essence of your company, the promise you make to your customers, and the way you differentiate yourself from the competition. That’s why partnering with the right agency for brand […]
Top 2024 branding design trends
In the fast-paced world of marketing and design, maintaining a strong brand presence means staying ahead of the curve. As we step into 2024, branding design continues to evolve, presenting exciting opportunities for businesses to refresh their image and captivate their audiences. Let’s explore the top branding design trends of 2024 and how they can […]
How to harness the power of AI branding
As AI continues to revolutionize the graphic design world, branding is no exception. Now, businesses are leveraging the power of Artificial Intelligence (AI) to enhance their brand presence, design, and identity. If you’re wondering how this should impact your brand strategy, this blog post will give you a comprehensive breakdown of the profound impact of […]
B2B branding agency vs in-house: pros and cons
Business-to-business (B2B) marketing is a competitive world and branding plays a central role in helping your business stand out from the competition. When it comes to branding, B2B companies have two options: hiring a specialized B2B branding agency or handling branding initiatives in-house. Both approaches have their perks and drawbacks. In this article, we’ll explore […]
Finding the Right B2B Branding Agency
In the competitive world of B2B marketing, a strong brand identity is the difference between booming success and struggling to hit your goals. Partnering with a reputable B2B branding agency can effectively establish and enhance your brand, so you can deliver the best results. However, with so many B2B branding agencies to choose from, finding […]
Branding Best Practices and Pitfalls to Avoid
Why does your brand matter? When you think of your favorite brands, you might think of iconic logos, beloved products, or memorable Super Bowl commercials. These are all relevant elements of a brand, but they are just pieces of a much bigger branding puzzle. Effective branding adds a protective moat around a company and its […]
How to effectively rebrand your B2B company
After thoughtful consideration, you’ve made the decision to rebrand your B2B company. Having been there ourselves–and worked with dozens of companies on rebrand projects like these–we know that making the decision to move forward is both exciting and challenging. Over the last six years, the design experts at SketchDeck have helped over 77 organizations with […]
How global enterprises protect their brand with SketchDeck
Why brand protection? Your brand is your identity. It is built from authentic, consistent messaging. There’s more marketing noise today than ever before, making a strong brand essential to building relationships with your customers. Good interactions strengthen your brand, but a single bad interaction can destroy it. Our clients partner with us to make every […]
How Okta achieved 99% brand consistency with SketchDeck
Over the last several years, Okta has seen dramatic growth. SketchDeck helped Okta’s creative team achieve success by scaling their design and getting ahead of demand. Okta’s website Introduction Okta is a computer software company with 800+ employees, headquartered in San Francisco, CA with offices in Canada, the UK, mainland Europe, and Australia. They provide […]