Branding Best Practices and Pitfalls to Avoid

Why does your brand matter? When you think of your favorite brands, you might think of iconic logos, beloved products, or memorable Super Bowl commercials. These are all relevant elements of a brand, but they are just pieces of a much bigger branding puzzle. Effective branding adds a protective moat around a company and its […]

How to effectively rebrand your B2B company

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After thoughtful consideration, you’ve made the decision to rebrand your B2B company. Having been there ourselves–and worked with dozens of companies on rebrand projects like these–we know that making the decision to move forward is both exciting and challenging. Over the last six years, the design experts at SketchDeck have helped over 77 organizations with […]

How global enterprises protect their brand with SketchDeck

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Why brand protection? Your brand is your identity. It is built from authentic, consistent messaging. There’s more marketing noise today than ever before, making a strong brand essential to building relationships with your customers. Good interactions strengthen your brand, but a single bad interaction can destroy it. Our clients partner with us to make every […]

How Okta achieved 99% brand consistency with SketchDeck

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Over the last several years, Okta has seen dramatic growth. SketchDeck helped Okta’s creative team achieve success by scaling their design and getting ahead of demand. Okta’s website Introduction Okta is a computer software company with 800+ employees, headquartered in San Francisco, CA with offices in Canada, the UK, mainland Europe, and Australia. They provide […]