The DNA of a successful white paper
When you think of an engaging white paper, what comes to mind? Facts and data, right? After all, the whole purpose of a white paper is to advocate that a certain solution is best for a specific problem. In that sense, a good white paper is research-driven, showcasing exactly how a solution can be achieved. […]
Six rules for productive meetings
I recently gave a talk on meeting productivity for remote teams. People spend many hours each week in meetings–HBR cites executives alone spend 23 hours a week–yet much of that time feels inefficient or unproductive. In the presentation, I shared six rules for better meeting productivity: 1. Do you really need a meeting? The first […]
Your guide to creating a great case study
When it comes to marketing your business, case studies are a highly effective tool. However, to drive results and increase conversion rates, you need to use the right type of case study–one that is structured in a tactful, compelling manner. Think of any great case study as a detailed story, the type of story that […]
Go big, go out-of-home: How billboards build brands
David Oglivy once said, “man is at his vilest when he erects a billboard.” Shortly after Ogilvy penned that thought, the world witnessed a tectonic shift from print to digital. Brands could now tap into Big Data to get very personal very quickly, a quality billboards did not possess. But a few years ago, companies […]
Can virtual events be as helpful for your business as in-person ones?
Photo credit: Samantha Borges In these extraordinary times, we are reminded that connection matters. Feeling connected is a fundamental need, and one way to stay connected is through events. In-person events may be on hold for a while–which is why organizations and businesses are adapting by moving their events online. If you are new to […]
COVID-19 ABCs of marketing
Business agility has never been more important than it is now. With COVID-19, we’ve seen the introduction of several new ways of doing business emerge around the world: bookstores delivering books by bicycle, major fitness companies moving workouts online, and even restaurants offering to-go margaritas. Consumer behavior is evolving worldwide as well–net consumer optimism has […]
10 stock photo sites you need to know about
Did you know that tweets with images get 150 percent more retweets than those without–and that colored visuals increase people’s desire to read by 80 percent? We’ve all heard that humans are visual creatures, and it’s true. Considering the human brain takes just 150 milliseconds to process an image, as a business you want to […]
Design tips for marketers: webinars
Online presentations have been around for quite a while. Even before the dark days of COVID-19, more and more businesses were moving phone calls and conferences online for cost-savings. It’s safe to say that in a digital age, the webinar–or web seminar–is here to stay. Much like any presentation, webinars have best practices you should […]
Design tips for marketers: presentations and decks
In yet another sign that the future is digital, presenting work in-person is happening less and less. But there are trade-offs–connecting virtually via the tubes and wires of the internet is an entirely different ballgame than meeting face-to-face. Among its many impacts, the lack of in-person interaction puts added pressure on the material to make […]
Getting ready to go back to work: Marketing after COVID-19
Countries around the world, as well as the majority of states in the U.S., have started to significantly lift COVID-19 restrictions and refocus on the economy. Even New York City, America’s coronavirus epicenter, has begun to reopen. Despite the reopenings, the effects of the previous closures are deeply felt–more than 100,000 small businesses in America […]
