The COVID-19 guide to moving your event online
The recent outbreak of COVID-19, the latest coronavirus and its associated respiratory disease, has the world on edge. Companies have suspended travel and begun reevaluating work-from-home policies. Events across the marketing and tech industry, such as Adobe Summit, Facebook F8 and Y Combinator’s Demo Day have all had their physical component cancelled and become digital […]
How top companies deliver great visual brands at massive scale
10 years ago in 2010, social media pretty much meant MySpace and Reddit. Now today in 2020, social media means Facebook, Instagram, Twitter, Pinterest, WeChat, TikTok, Tumblr, WhatsApp, Pinterest, Snapchat, and many more. The sheer number of digital channels isn’t the only thing that’s gained traction faster than a Billie Eilish track on TikTok. Digital […]
9 visual tactics to elevate your sales pitch
You’ve finally secured a sit-down meeting with that promising prospect you’ve been nurturing for what feels like forever. With such a huge opportunity in front of you, how can you maximize your chances of delivering a truly compelling sales pitch? What if we were to tell you that there are graphic design techniques, backed up […]
5 conference planning mistakes we won’t let you make
If you’ve been in marketing for a minute—or too many minutes to count—you’ve no doubt heard a few spine-tingling conference-planning horror stories. There’s the one where the event coordinator for a hospital service conference published a registration hotline number that erroneously connected would-be attendees to an adult entertainment service. Um, spicy-hot fail. Then there was […]
Design a one-pager
SketchDeck team is ready to design one-pagers that will set a crystal-clear message and make your brand stand out through amazing visuals.
The recipe for an award-winning trade show booth
A great way to learn is from the success of others. So with the goal of picking their brains for your benefit, SketchDeck had a conversation with two of our clients from Ascend.io: Marketing Manager, Carol Jang, and Events Lead, Riley Nagel. You see, Ascend.io not only attended AWS re:Invent (THE event in their space) […]
The ingredients for a successful infographic: an infographic
Leads and analytics: the hidden benefits of presentation sharing
Content marketing is still the majestic, reigning queen of the digital marketing age. That’s because storytelling always wins. As modern humans, we patently disregard that which is not relevant, relatable, visual—and, OK—somehow juicy. But storytelling is not just for blog posts, newsletters, infographics, and published articles. When slick and compelling presentations tell a visual tale, […]
Marketing advice from 50 years ago is surprisingly still relevant
It’s mind-blowing to think about how much marketing has changed in the last 50 years. Technology and consumer habits have evolved significantly, and marketing has followed the customers. The cutting-edge of marketing in 1970 was full-color television commercials. Advertising teams were beginning to explore campaign concepts that played on customer emotion, because researchers were still […]
Infographic: 7 Rules to help your brand succeed on Instagram
