Do you believe in the value of design? You should!
Many marketers are cutting back on their design budgets during the economic crisis induced by COVID-19. To them, it seems wasteful to spend money on graphic design when sales are down. Is this something you’ve done or are considering? If so, recent research shows this could be a mistake. According to an in-depth study by […]
How to run a targeted outreach campaign that generates leads & sales
Whether you are a seasoned content marketer or just starting out, targeted outreach campaigns should be part of your toolbox. Cold outreach should be one element of your sales and marketing strategy. In this post, I want to share some of the insights that we’ve gained from providing a suite of outreach tools used by […]
What to think about before building your master presentation template
Slide presentations are incredibly common in the business world–they’re a part of daily life in the office. Yet despite that, 79% of people agree that most presentations are boring. Did you hear that sound? That’s opportunity knocking. That’s right–it’s your chance to create a great looking presentation that grabs your audience’s attention. After all, great […]
Get great design fast with presentation design kits
While a strong narrative is critical to any great presentation, so is another ingredient: design. In fact, it’s been shown that presentations containing visual aids are 43% more persuasive than those without. However, there’s one issue: not all designs are created equal. With around 30 million PowerPoint presentations created daily, there’s no doubt you’ve seen […]
Sales & marketing leader survey: Design spend in 2020
Here’s what we found: Spending breakdown Historical advice shows that decreasing spending in a downturn is actually a counterproductive move for a multitude of reasons. To name a few: The cost of advertising drops during a recession, creating a “buyer’s market” for brands Brands can project to consumers the image of corporate stability during challenging […]
Sitemaps: What they are and why you need one
The name says it all–a sitemap is a map of a website. However, it’s not entirely straightforward. In fact, the term “sitemap” can represent different things to different people. In design, sitemaps are organized flow chart diagrams that help to better visualize how pages, content, and webpage trees are connected. Acting as a 2D representation […]
Photoshop for marketers: Tools of the trade
Photoshop isn’t just a graphics editor–it’s a way of life. The tools found in the platform are indispensable not only in creative industries, but in any instance of information presentation. Even at 30 years old Photoshop is constantly growing, with updates happening as often as every few months. Because of this, it would take weeks […]
Designing for email: Tips, tricks and examples
11.1 seconds. That’s how much time the average recipient will spend reading your email. In other words, you have less time than it takes to purchase a latte at Starbucks to elicit a response from your audience. So if you want to stand out amongst the clutter and get the reader to buy in, your […]
How to design professional social media images
Your brand deserves to stand out on social media. The impact that visuals can have on the noticeability and recognition factor of your brand isn’t to be underestimated. However, high-quality visuals aren’t easy to produce. Here, we’re going to break down the process of designing professional social media images. We’re going to look at the […]
Your guide to professional-looking Zoom backgrounds
While Zoom initially launched in 2013, it wasn’t until the 2020 pandemic that everyone knew its name. By the end of February, the video conferencing software company brought in more active users than they did in the whole of 2019 and their shares rose by 40% due to a monthly 21% increase in active users […]
